McDonald’s would be plugging off the AI Drive- Thrus next month even after 85% success rate.
Mcdonald’s tested on 100 locations with the help of IBM . In statement, IBM said it will work with McDonald’s on “a variety of other projects” as the test ends.
“IBM also is now in discussions and pilots with several Quick-Serve Restaurant clients who are interested in the AOT technology,” the company said in a statement.
The global AI partnership began in 2021. The combination of technologies from the two companies aimed to simplify and speed up operations with voice-activated ordering.
“While there have been successes to date, we feel there is an opportunity to explore voice ordering solutions more broadly,” said the franchisee memo from Mason Smoot, senior vice president and chief restaurant officer for McDonald’s U.S. “After thoughtful review, McDonald’s has decided to end our current partnership with IBM on AOT. … IBM remains a trusted partner and we will continue to utilize many of their other products across our system.” Two sources familiar with the technology told CNBC that among its challenges, it had issues interpreting different accents and dialects, which affected order accuracy. McDonald’s declined to comment on accuracy or technology challenges, while IBM did not immediately respond to a request to comment on the tool’s accuracy.
What Mcdonald’s have to say on AI Drive-Thrus ?
“While there have been successes to date, we feel there is an opportunity to explore voice ordering solutions more broadly,” said the franchisee memo from Mason Smoot, senior vice president and chief restaurant officer for McDonald’s U.S. “After thoughtful review, McDonald’s has decided to end our current partnership with IBM on AOT. … IBM remains a trusted partner and we will continue to utilize many of their other products across our system.”
